‘Big Orange’ — Another Saylor Teaser Puts Markets on Watch for Strategy’s Next BTC Buy
Strategy founder Michael Saylor offered yet another subtle signal on Sunday, suggesting that his firm has most likely added more bitcoin to its holdings.
Saylor’s Weekend Tease Sets the Stage for Strategy’s Next Bitcoin Disclosure
Another week, another Sunday hint—one that will likely foreshadow a Strategy announcement confirming yet another bitcoin ( BTC) purchase.
This ritual has become classic Saylor methodology: last week’s teaser, “Orange or Green?”, was followed on Monday by news that the company acquired 1,287 BTC and lifted its cash reserves to $2.25 billion.
This Sunday, the Strategy founder wrote:
“₿ig Orange.”
The message may point to a substantially larger bitcoin purchase, though confirmation will have to wait until Saylor’s customary Monday announcement, which is typically released around 8 a.m. Eastern time.
As of today, Jan. 11, 2026, the bitcoin treasury firm Strategy holds 673,783 BTC, valued at roughly $61 billion based on current prices. The company’s mNAV sits at 1.03, and on Friday, MSTR shares traded on Nasdaq slipped 5.7%, though the stock remains up 1.7% over the past five days.
MSTR shares.
Taken together, the pattern is familiar yet deliberate: Saylor’s carefully timed hints function less as spectacle and more as a signaling mechanism, conditioning markets and readers alike to anticipate disciplined capital deployment rather than impulsive moves.
Whether Sunday’s “₿ig Orange” proves symbolic or more substantial, Strategy’s steady accumulation strategy and transparent cadence continue to frame bitcoin as a long-duration balance-sheet asset—one revealed on its own schedule, and rarely without intention.
FAQ 🟠
- Why does Michael Saylor post hints on Sundays?Saylor typically uses Sunday posts to preview Strategy’s bitcoin-related announcements ahead of formal disclosures.
- What does “₿ig Orange” likely signal?The phrase is widely interpreted as a teaser for a potentially sizable bitcoin purchase by Strategy.
- How much bitcoin does Strategy currently hold?As of Jan. 11, 2026, Strategy holds 673,783 BTC valued at about $61 billion at current prices.
- When are Strategy’s bitcoin purchases usually announced?The company generally releases official purchase updates on Mondays around 8 a.m. Eastern time.
